Colorado Creative Music Case Study Essay

Large differences among competitors (advertisement) Necessity of touring across the arena ( much personal approach) Driving forces Financial get down initial investment (technology) Easy to set down the foodstuff Digitalization (fixed costs) Non- pecuniary (art) To create a better piece of art inherent for business to happen Attractiveness of the effort from the standpoint of dear(p) long-term profits prospects Health problems of Mr. Darren Skanson Instead of 2 aforethought(ip) CDs only 1 untested CD He put up new symphonyians Need to sell more CDs (no more sales, no avail) for acceptation of the CDs by distributors Direct sales are heavy(a) sever of sales Finding of some responsible and expert person study analysis strengths decreased expenses due to digital revolution lay out on the market place Darrens presence at shows the set sale weaknesses lack of managerial skills meagre distribution channel reducing pull ahead SWOT analysis cont opportunities r apieceing broader audience with promoting various artists and music styles music events outside Colorado cooperation with retail outlets nationwide threats new entrants existing rivalry minor position on the market iracy Assessment of CCMs financial accomplishment Not really various financial performance of the company Trends in each year increasing gross profit of the company/expenses are increasing/net income is decreasing except 1998/sales are increasing but non very problem Increased number of form annexd number of specie for hiring of new people.He need to sell more CDs if the company wants to be a part of national distribution he had some(prenominal) options 1. To have several artists and to play as record label 2. Compete with artists on a recording label with Sony Greco-Roman 3. To make a new good selling product and to use money from sales for first two goals He found out that needs to increase promotion and publicity process (not ecce ntric but image) The biggest dilemma after having health problems need to find responsible and skilful person Uncertainties manager on his position can be weak and not such good as Darren not beneficial for the company no profit.